Because the internet is a copying machine, it’s very bad at context. It’s easier to encounter the image of masks being manufactured devoid of accompanying details than it is to find the story behind the images. And given our tendency to ignore information in languages we don’t read, it’s easy to see how the masks come detached from their accompanying story. For me, the image is more powerful with context behind it. It’s possible to reflect on the irony of a Hollywood prop becoming an activist trope, the tensions between mass-production and anonymity and the individuality of one’s identity and grievance, the tensions between local and global, Warner Bros and Condal, intellectual property and piracy, all in the same image.
Ethan Zuckerman does a good job of tracking down the context behind the widely-shared (which isn’t to say famous) image of Guy Fawkes masks being mass produced for Brazilian street protests.